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Real estate goes online
gaining momentum, and the virtual
representation of companies increasingly
become the main "suppliers"
buyers. That was confirmed
and the situation in the real estate industry:
specialists Office "University",
part of the group of companies "MIEL",
note a significant increase in the proportion
coming from Internet clients to
70%. Moreover, visitors of the company website
much more likely to be real
customers than potential customers,
applying to the company
today specialists say that using Internet representation can successfully sell real estate. What way? Using the possibilities of modern technologies:
1. Actively promoting not only a company site, but also exhibited for sale apartment. In particular, objects real estate offered by the Office "University", mainly located in Central Moscow, therefore, street names and located them sights already are effective marker. Using contextual advertising for promotion of an object, you can use a number of key the words that a potential buyer can get on page with his description.
2. Increasing interest in real estate at the expense of the publication panoramic photos that allow potential the buyer to get a complete picture about all the features of the object. Presentation apartment or office can be performed as a 3D tour, during which buyers virtual tour without the need to spend time on a tour of the facility.
Presentation videos can be uploaded to YouTube, the the most attracting attention as a target and ready to buy customers and those who only ponders over the question the purchase of housing. To their shooting involved professional Directors who make the movie the highest quality and informative with a minimum amount and duration.
3. Offering booklets in PDF-format and other additional opportunities. This helps to attract for sale elite apartments referents, engaged in finding options to specific customers.
According to Alla Vishnevskaya, managing partner of the Office "University" GC "MIEL", the cost square meters of real estate capital so high that the acquisition the apartment becomes an important and responsible event. When deciding on such costly buy everyone is committed select the object that satisfies it absolutely all parameters. Accordingly, into account when choosing taken all to the smallest nuances: physical the parameters of housing, its location, the infrastructure of the area and much more.
of Great importance and the reputation of the seller, therefore the website of the company plays a role not only beautiful Windows, but the source important for the information about how the proposed real estate and the company - in particular, feedbacks and recommendations those who have already used it services.
One of the features the website of the Office of the "University" GC MIEL is that the development and improving resource given a lot of attention. Since the creation of the virtual representation and to the present "building" is not: change the design site, to increase its functionality. On the opinion of the specialists of the Office of the "University", further reconstruction of the site required in order to make it effective sales tool corresponding to modern trends of development in the web environment.